About Badger Technologies

We're Helping the Retail Industry Reimagine the Future

Company

Badger Technologies provides actionable data and analytics for retail operations through automation solutions that include a fully autonomous robot to address out-of-stock, planogram compliance, price integrity and other operational inefficiencies. Actionable data and business analytics translates into improved store execution, lower operational costs and higher profits. Badger Technologies offers complete end-to-end solutions, from robot and software to store integration, maintenance and analytics.


Badger Technologies is a product division of Jabil, a $26 billion global company with over 50 years of experience delivering technology, manufacturing and supply chain solutions to the world’s leading brands.

Leadership
 WILLIAM "BJ" SANTIAGO
WILLIAM "BJ" SANTIAGO

Chief Executive Officer

Mr. Santiago has more than 21 years of enterprise sales, operations management, business transformation and strategic planning experience in serving the retail, manufacturing, distribution, finance and hospitality industries. Currently, Mr. Santiago is the Vice President of Global Sales of Badger Technologies, a product division of Jabil. In this role, he is responsible for driving all aspects of the sales, development, delivery and service for Badger Technologies’ suite of retail offerings.

Prior to Badger Technologies, Mr. Santiago has served in both VP and C-level positions as an influential business executive and leader with impeccable record of driving profit and operational efficiencies in such companies as Quadient (a Neopost Company), MobiManage, Intellinetics and Lexmark International. Mr. Santiago is a graduate of Eastern Kentucky University and a former United States Army Officer and Veteran of Operation Desert Storm. Mr. Santiago holds various industry certifications in Lean Six Sigma, Total Quality Management (TQM), Customer Journey Mapping (CJM) and ITIL.

WILLIAM "BJ" SANTIAGO

Chief Executive Officer

FRED MCCOY
FRED MCCOY

Executive Director

Mr. McCoy is Senior Vice President, Global Business Units, at Jabil, and Executive Director of Badger Technologies, with responsibility for driving growth strategies from product development through manufacturing in Jabil’s print and retail business sectors. He brings more than 25 years of general business management and international finance experience across a variety of industries and geographies to this position. During his 17-year tenure with Jabil, Mr. McCoy also has led the development and rapid growth of strategic business units across the company’s retail point-of-sale, medical diagnostics, mobile handheld devices, solar photovoltaic, aerospace and defense as well as automotive sectors. Prior to joining Jabil, Mr. McCoy spent 13 years in various international finance roles in the U.S., Russia and Kuwait. He holds a Master of Arts in International Affairs and Economics from the School of Advanced International Studies (SAIS) at Johns Hopkins University and a Bachelor of Science in Foreign Service from Georgetown University.

FRED MCCOY

Executive Director

BRYAN ETHINGTON
BRYAN ETHINGTON

VP of Engineering

Mr. Ethington has worked in development engineering for more than 30 years. He has led multi-discipline teams to deliver printers products, automation equipment and retail solutions. Currently, Mr. Ethington is the VP of Engineering for Badger Technologies, a product division of Jabil. In this role, he is responsible for driving the development and delivery Badger Technologies’ suite of retail offerings.

Prior to Badger Technologies, Mr. Ethington spent three years at General Electric and 28 years at Lexmark International Inc. where he successfully led two High-end Color printer products. Mr. Ethington is a graduate of The University of Louisville with a Master’s degree in Electrical Engineering.

BRYAN ETHINGTON

VP of Engineering

JIM PERRY
JIM PERRY

VP of Global Sales

Mr. Perry has more than 30 years of experience in enterprise sales, sales management, & strategic sales development servicing Fortune 500 companies in financial services, retail, banking, insurance, healthcare, and manufacturing industries. Currently, Mr. Perry is the Vice President of Global Sales of Badger Technologies, a product division of Jabil. In this role, he is responsible for driving all aspects of direct and strategic partner sales of Badger Technologies’ suite of Retail Solutions.

Prior to joining Badger Technologies, Mr. Perry successfully served in roles as Vice President of Sales, Director of Sales and Director of Business Development in such companies as Quadient (Previously a Neopost Company), Intellinetics, Inc., ImageSoft, Pyramid Solutions, Inc., and Crawford Technologies with experience in Fortune 500 and 100 enterprise sales of CCM, ECM, Workflow Automation, and Digital Transformation Solutions into JPMorgan Chase, Fidelity Investments, Ally Financial, KeyBank, Nelnet, IFF and Caterpillar Manufacturing. Mr. Perry is a graduate of Mississippi State University where he received a B.S. Degree in Business Management and Marketing.

JIM PERRY

VP of Global Sales

MARK SHAKE
MARK SHAKE

VP of Business Development

Mr. Shake has more than 30 years of experience in business development, sales, management, and nonprofit administration. He is currently the VP of Business Development for Badger Technologies, a product division of Jabil. Mr. Shake is responsible for business development that includes special strategic programs and management of key accounts utilizing Badger Technologies’ suite of Retail Solutions.

Prior to working at Badger Technologies, Mr. Shake was a telecommunications executive for 27 years. He gained experience with national accounts while working at Fortune 500 companies such as GTE and BellSouth. Most recently, Mr. Shake spent six years developing and managing corporate relations for the United Way of the Bluegrass, a regional nonprofit that serves the Central Kentucky community. Mr. Shake received a commission from University of Kentucky and spent ten years in the United States Army, receiving an honorable discharge as a Captain with the 100th Division Army Reserve Unit. Mr. Shake is a graduate of Transylvania University, where he received his Bachelor’s degree in Business Administration.

MARK SHAKE

VP of Business Development

BRIAN LEE
BRIAN LEE

Sr. Director of Product Management

Mr. Lee has more than 20 years of experience in software engineering, solutions strategy, and information technology. Currently, Mr. Lee is Sr. Director of Product Management for Badger Technologies, a product division of Jabil. In this role he is responsible for the cost, function, and schedule for Badger’s key applications to include InSpect, InSight and InForm. Prior to this role Mr. Lee served as the Director of Integration and IT for Badger Technologies, responsible for driving information technology, security, tools, business processes, as well as solutions integrations and compliance for Badger Technologies’ suite of retail offerings and infrastructure.

Prior to Badger Technologies, Mr. Lee spent 17 years in various software and solutions engineering roles at Lexmark where he successfully completed the Executive Readiness Program at the University of Michigan’s Ross School of Business. Mr. Lee is a graduate of North Dakota State University with a Bachelor’s degree in Electrical Engineering.

BRIAN LEE

Sr. Director of Product Management

JEFF BOWERS
JEFF BOWERS

Director of Professional Services

Mr. Bowers has more than 24 years of experience in electrical design, embedded systems, product design/management, and business development. Currently, Mr. Bowers is the Director of Professional Services for Badger Technologies, a product division of Jabil. In this role, he is responsible for bridging the gap between product/solution sales and product development while satisfying and delivering customer requirements.

Prior to joining Badger Technologies, Mr. Bowers served 16 years in various engineering roles at Lexmark International. Other roles have included Principal Engineer, Engineering Manager, and Electrical Design Engineer in companies such as Big Ass Fans and Texas Instruments. Mr. Bowers is a graduate of the University of Kentucky where he received a B.S. Degree in Electrical Engineering.

JEFF BOWERS

Director of Professional Services

ANDREA FREEMAN
ANDREA FREEMAN

Director of Customer Operations

ANDREA FREEMAN

Director of Customer Operations

JAMIE WOODS
JAMIE WOODS

Director of Service Delivery

Mr. Woods has worked in development engineering for more than 25 years. He has led multi-discipline teams to test, develop, deliver, and monitor printer products. Currently, Mr. Woods is the Director of Service Deliver for Badger Technologies, a product division of Jabil. In this role, he is responsible for monitoring, servicing, and supporting deployed Badger Technologies robot solutions.

Prior to Badger Technologies, Mr. Woods spent 25 years at Lexmark International Inc. where he managed Product Assurance and as a Project Manager successfully led the release of multiple laser and dot matrix products. Mr. Woods is a graduate of The University of Kentucky with a Bachelor of Science degree in Electrical Engineering.

JAMIE WOODS

Director of Service Delivery